Recently, my client asked me to take a deep dive look at their TikTok. 📱

What? Why?! You’re not even on TikTok.

Because.

Because they wanted a fresh look and new ideas, not the same strategic guidance they may get from another source.

There is a great saying, “it’s difficult to read the label when you’re standing inside the bottle.” 🧴

This was especially true in this case.

When I started reviewing their content, I noticed several comments with suggested or requested videos. Some of these ideas were really good! We utilized the wisdom of the crowd to understand their audience better, and strategized on more video ideas that were similar to those that were requested. 🎥

We also found some underlying similarities amongst their most viewed and loved vids. We extrapolated these surprising findings to brainstorm new video ideas that would likely be interesting and relatable to their audience for some of the same reasons. 💡

When I saw the great synergy that this team had together, I encouraged them to post some behind the scenes content showing that! We truly love nothing more than seeing people who are happy doing what they love for work. ❤️

What do you think? Are you boxed in with your TikTok strategy? Do you know there are hidden insights to be found in your profile and analytics, but you’re just a bit too close to the problem to recognize the solution? Have you heard the same four tidbits of strategic advice, but feel there must be something deeper to find? 🔑

You’re probably right. And we’d love to take a look and give you the outside perspective that will help unlock breakthroughs, so you can move forward with a clear, driven strategy that is backed by the data. 📊

Let’s make it happen. ⏳