While helping a client with their email marketing initiatives, we noticed their messages going to spam time and time again, despite tweaking settings. They also reported a historically low open rate and low click-through rate for their emails, which seemed to indicate their messages were landing in spam folders across the board for their audience, regardless of whatever email provider their customers were using. 📪

After some inspection and analysis, we deduced that the root of the problem could be their email marketing tool. Partially because it was an industry-specific tool, and partially because it was a do everything tool, we found that the questionable reputation of that platform might be contributing to our client’s messages ending up in the dreaded spam folder. 📁

There is little point to spending time on great email marketing, only to find your messages have gone unseen, unread, unclicked.

By leveraging our vast experience across different email marketing solutions, we were able to provide our client with specific guidance on choosing a new tool. We understood the size of their audience, anticipated volume of email campaigns, and desired segmentation. These factors, among others, heavily influence the email marketing solution that you choose, and some of those figures also play into the pricing equation for usage of those platforms. 💵

We found an industry standard and cost-effective solution for this client that meets their needs now as well as in the future. Their deliverability improved, meaning more of their audience received their valuable content. 📬

What about your firm? Do you need to choose a new email marketing system, or perhaps implement one for the very first time?

Does the sheer volume of choices in the market overwhelm you, so you put off the decision, and continue without incorporating email marketing into your broader strategy? 🙈

Do you wish you could tap into industry expertise to guide you in the right direction when selecting and implementing a system, so you only go through that process once?

At Golden Hour Media & Strategy, we’re well-versed in many of the leading email marketing solutions, like Mail Chimp, Constant Contact, and Salesforce Pardot, along with many other smaller, more niche systems. By understanding your needs, we’re able to point you in the direction of a few systems that might work well for your use case, just like we did with this client.

We’re also skilled at implementing these tools, and from there, helping you set up your first email campaign, building thoughtful journeys for the different segments of your audience to go on, writing content or just editing your content if you prefer, and creating compelling, supplementary imagery to accompany your email, making it interesting and enjoyable for your audience to read.

How can we help you accelerate your email marketing in 2025 & beyond? 🚀