We began working with a new, multi-passionate client. They had several different pieces of marketing collateral that supported each unique line of their business offering. 📑

They wanted an aesthetic refresh of their materials, but also wanted them to all feel cohesive to their overarching brand identity. ♻️

As part of this redesign, this client also wanted to incorporate updated headshots that reflected their new hair color into these new materials. This was particularly important for this client, because they attend many in-person networking events. They wanted the materials they hand out to have a unified look when meeting people in person. 🤝

The cost of booking a professional headshot photography session in Chicago (or any other metro!) can be very steep, and they were otherwise still very satisfied with their existing photos. 📸

We assured them that they didn’t need to have new photos taken because we could easily tint their hair color in the existing photos in order to make them more accurately reflect their current hair color. 💇‍♀️

We were able to accomplish this using business tools we were already paying for, and at no additional cost to the client, all as part of the same redesign project. By simply talking through their whole vision for the new fliers, we were able to come to this solution.

This solution was cost-effective on several fronts: this client didn’t have the monetary cost associated with a new photoshoot, but they also saved time and energy. 💵 ⏰ 🔋

By not having to find another photographer, book a session, spend time getting ready and during the session, wait for the gallery and any retouching, before then being able to engage with a marketing consultant to complete the flier refresh.

Sometimes getting what you want is easier – and cheaper – than it seems. 🙃 Make sure you explore your options with a seasoned strategist before making any quick or expensive decisions – the tools we have available at our fingertips today can solve many problems… probably even yours. :)

Where in your business have you spent money that you probably didn’t have to? 🤔

Are you currently holding back from doing something you need or want to do in your business solely because you think it is going to be cost-prohibitive? 🧾

Are there items you had to slice from your budget this year, or feel you might not be able to achieve next year because of this same issue? 📈

If any of this rings true, we’d love to talk to you. 🛎️