What Does Toxic Corporate Culture Have to Do With Hiring a Marketing Consultant?

Do you hire smart people…and then not listen to them? 🙉

Is your boss’ ego nearly as delicate as your grandmother’s fine china? 🍽☕️

Yeah, you might work for one of those people who let their ego get in their own way. 🧱

You know the answers, but it’s a delicate dance to stand up to the big dogs and disagree on a strategic move. 🙋🏼‍♀️🫣

Toxic corporate culture stifles creativity and thinking outside the box, and rewards employees who are “yes men/women.” Workplace retaliation is REAL, and if your boss can’t handle you having a bright idea, they’re def not gonna be the one lobbying for your promotion. 😬 Open your eyes!

But you still want to keep this job, for all the reasons we need to be considerate of. How do you course correct your leader’s misguided marketing plan without laying your job on the line? 🤔

A seasoned marketing consultant can open up the floor for new ideas to flow. 🌊 A toxic boss can be less inflamed by an outside party than to (gasp!) have to admit that someone who should be guiding and leading the strategy is on their team.

It is possible to be too close to a problem to solve it, especially when the environment hasn’t been cultivated to accept fresh ideas.💡

A marketing consultant like Golden Hour Media & Strategy can help shake up the status quo that’s keeping your firm’s marketing strategy stuck.

When an outside party comes in (and I sure am a party to work with 😉), the existing dynamic gets disrupted by the presence of a newcomer; this isn’t speculation, you can read about how this happens in the animal kingdom.

With a shift in dynamic, anything can happen. Even something like a change-averse leader becoming open to new ideas, because they’re coming from an outside perspective, instead of somebody internally who may very well be after their job.

It’s less risky for those personality types to admit the outsider had a great idea, for that exact reason: I’m an outsider. I don’t want your corporate job. 🙅🏼‍♀️ This isn’t a job interview, and I don’t come in trying to outsmart anybody.

My mission is twofold: to elevate great ideas that already exist within the internal marketing team, and to bring my own contributions and strategic solutions that will accelerate your firm’s marketing strategy long after I’m gone. 💡⏳

Are you ready to stop spinning your tires in the mud 🛞 planning how you’ll finally tell your boss that you need to stop dumping tons of hours into TikTok because you’re target persona doesn’t hang out there? 🫣

Does your friend, partner, or sibling work somewhere like this, where they are brimming with brilliant ideas but unable to get those ideas seen and heard, leaving them venting to you? 😡

Put them in touch with me. I can’t wait to see how I can help them out. They deserve to have their ideas heard while keeping their job and preserving the status quo.

Together, we can elevate your firm’s marketing strategy in new and unthinkable ways.

Watch more here.

✨ Golden Hour is now. ⏳✨

Article written by Katie Goldhagen

Golden Hour Media & Strategy ⏳ helps clients expand their reach via thoughtful, tailored marketing strategy consulting. We help firms tell the unique story of their brand, determine what comes next in their marketing and growth strategies, and execute on those plans in a structured & creative manner. Learn more here.