Studying Garbage to Produce Diamonds 🗑 ➡️💎

What the heck is that title supposed to mean?!
Allow me to get in to it.

Some people are wary of marketing. Understandably so! They know they need it, but they are hesitant to actively market themselves and their services for fear of coming across as pushy, needy, annoying, aggressive, or some other negative adjective that we’ve come to associate with marketing. The list could really go on and on!

Just like you, I’m on the receiving end of TERRIBLE, untailored, cold messages, emails, pitches, and texts, day in and day out. 📲📩🤦🏼‍♀️

Many people simply ignore them. ❌🚫
I don’t ignore them.
Why?
Because I diligently study them. 📚

I understand where they go wrong. I understand what about the messaging, tactic, or strategy put me off. And then I bring that insight to my Golden Hour Media & Strategy clients to make sure they NEVER conduct their outreach in a “bleh,” revolting way.

Your brand as an asset is very important. Once you tarnish your brand reputation by sending garbagey solicitation, you will likely never win that audience member back. If you’re cool with the approach of constantly having to rebuild your audience because you irk people with your outreach, then that is fine, and it’s your choice. 🤷🏼‍♀️

But if you want to understand how 95% of marketers are doing it wrong, and ensure you don’t fall into that trap, then you work with me. Because I pay attention to all the spammy messages I get. And I bring my clients messaging which does the exact opposite: engages, nurtures, understands, and problem solves.

Reminder ❗️ Garbage looks like:
🗑Pitch Slaps
🗑Needy
🗑Aggressive
🗑Annoying
🗑Eyeroll-inducing

Diamonds look like:
💎Insightful
💎Nurturing
💎Attuned to their problems & concerns
💎Understanding
💎Helpful
💎Enlightening
💎Burden-relieving
💎Headache-reducing

Article written by Katie Goldhagen

Golden Hour Media & Strategy ⏳ helps clients expand their reach via thoughtful, tailored marketing strategy consulting. We help firms tell the unique story of their brand, determine what comes next in their marketing and growth strategies, and execute on those plans in a structured & creative manner. Learn more here.